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Posted: Monday, July 8, 2013 9:54 PM

Location: Luna Stage Theater in Valley Arts District, West Orange, NJ, US
Event start date and time: August 09, 2013 5:00 PM
Event end date and time: August 10, 2013 5:00 PM

The workshop that has trained thousands of successful artists and craftspeople is coming to New Jersey. Learn…

  • What can a successful artist earn per year?
  • Learn what sells, and what doesn't
  • What is the right price and how to get more!
  • What do galleries and shops really want?
  • Create your own unique plan for success.
  • How to avoid consignment and get paid NOW!
  • The secrets of success from top selling artists shared.
  • Learn to avoid mistakes and work smarter.
  • Bring samples and get critiqued by the experts*

9:00 Registration

9:30 ~ What Sells? A Formula for Success

What can an artist really make? How to design a sustainable growing business model. What's the right mix of art fairs, commission work and wholesaling to shops and galleries? Is wholesaling an option for your art or craft business? How to structure your business for growth. Terms and standard practices; How retailers think and why they buy; Presentation of your work; Building those essential gallery relationships.

10:45 ~ Creative Marketing for Artists

Learn how to create an effective marketing message that adds value to your work. Tell your story the right way. Understand and reach your target audience. New marketing techniques. Website content and design for artists. Social media rules of the road. Press and publicity. Professional presentation of your work.

Noon ~ Lunch Break

1:00p~ Product Development

How to build a wholesale collection from the ground up; Understanding themes and trends; Expressing your own signature style; Creating efficient production systems; Working with suppliers; Designing for your target audience; Building value into your line.

2:15p– 3:15 ~ Selling Strategies for Wholesale

How many ways can you sell? New Niche Markets for Artists. Trade shows, which ones are for you. Working with Sales Reps. Wholesaling online. Consultative selling. Moving from consignment to Net 30 wholesale. Selling one-of-a-kind work to galleries. Prospecting, follow up and closing the sale. Out-of-the-box sales strategies for artists and craftspeople.

3:15 – 3:30 p.m. ~ Closing thoughts and feedback

3:30p – 6:00 Individual critiques/consultations.

Available as pre-scheduled appointments only, with very limited time slots available. Please book early to avoid disappointment. Each appointment will run 15 minutes. Bring your list of priorities and questions about your work, your market and your challenges.


Space Is Limited!

Travel and lodging are not included in the price of the workshop. We are happy to recommend nearby hotels.

Have questions about this workshop? Contact Carolyn Edlund at

Wendy Rosen

Nationally-known, influential leader in the crafts movement, Wendy Rosen has spent 30 years working with artists and craftspeople to grow their businesses. Rosen is author of the bestseller "Crafting a Business" and founder the Buyers Market of American Craft, the largest trade show for handmade. As the founder of The American Made Alliance and The Arts Business Institute, publisher of NICHE Magazine Rosen has nurtured thousands of artists from hobby to success.

Carolyn Edlund

Carolyn's background includes the launch and growth of a successful production studio for twenty years. She has worked as an sales and marketing rep for art and gift lines. She writes articles on the business of art, and is the author of the popular ABI course "Marketing for Artists & Craftspeople." As the Director of The Arts Business Institute, Carolyn Edlund speaks with artists every day, helping them to create strategies for growing their businesses.


• Location: North Jersey

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